Immersive Idea Screening
Running ideas past your colleagues is good. But running them past your customers is better. Know exactly which ideas are worth pursuing with our fast and reliable idea screener.
Running ideas past your colleagues is good. But running them past your customers is better. Know exactly which ideas are worth pursuing with our fast and reliable idea screener.
Put multiple ideas in front of your ideal customer and capture their genuine, immediate, emotional response.
For more trustworthy results, immerse your customer in the moment they’d enjoy your product. Set the scene, evoke their senses, and focus their mind with an engaging video.
Find out which ideas click with your customers most. They’re ranked from best to worst through a combination of eight criteria that determine in-market success.
In just 3-5 days, you can dive into an intuitive dashboard of insights with recommendations for which ideas are most distinctive, relevant, engaging, and unique.
The only immersive idea screening solution on the market
A focus on fast, automatic, and innate system 1 thinking to get the most powerful results. Specially formulated questions and answer options to elicit the most natural, trustworthy responses
We can see things others can’t. We know successful innovations break shopper and consumer habits and make their lives more enjoyable, so we evaluate your ideas on their potential to do this
"PRS IN VIVO’s innovative approach enables us to focus on the right concepts. Every test, which has system 1 and system 2 consumer behavior at its heart, offers valuable insights that help us maximise the potential of the project."
Insights Manager
Foods International
If you’re in the early stages of NPD then now’s the right time to put ideas in front of your customers.