PRS IN VIVO & BVA Nudge Unit
A behavioural consultancy, providing bespoke, staged solutions for Omni-Channel success
Actionable Insights from Discovery to Validation
Stage 1
Discovery
Immerse yourself into your consumers’ omni channel path and experience.
• Retail Observations
• Behavioural sprint
Stage 2
P2P Mapping
Map the Path-to-Purchase with our best-in-class 360 Data, Big Data and Thick Data.
• Clickstream and Social Listening
• Survey Data and Personal Journeys
Stage 3
Behavioural strategies
Develop behavioural strategies for Omni Channel success.
• E-tailer audit
• NudgeLab workshop
Partnership with BVA Nudge Unit
Partnering with the BVA Nudge Unit allows OmniPulse to be more actionable than ever before.
Create real life activations, using behavioural science to drive omni channel purchases.
Explore & Understand
• Identify key targets
• Explore Path-to-Purchase
• Understand shopper behaviour
Create & Activate
• Define promising touchpoints
• Create actionable strategy
• Change shopper behaviour
“The interdisciplinary team from PRS IN VIVO integrated insights across multiple methods and modules to reveal three major eComm path-to-purchase growth opportunities we can target. Ideation workshops have armed us with quick wins and big bets to go after.” eComm Shopper Insight Manager